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Brandstand Showcases Youth Golf Organization at PGA Tour Event
Brandstand,
a patented mobile event marketing and entertainment solution,
was recently showcased at the 2010 Bob Hope Classic,
the PGA Tour’s most popular celebrity pro-am golf event. The First Tee, a youth development program initiative of the
World Golf Foundation, used Brandstand’s touch
screen data collection system to collect valuable marketing information for
the organization’s outreach initiatives. The information
collected will be used future in future marketing campaigns to
recruit mentors, corporate sponsors, and children who can benefit
from The First Tee program.
Brandstand was selected by The First Tee and their corporate
sponsor Back Nine Greens as their mobile marketing platform because
of the easy maneuverability of a Brandstand, which is a street-legal
towable vehicle and can be towed behind a truck or SUV. Positioned
near the main event leaderboard, the Brandstand was easily moved
onto the golf course towed behind a golf cart.
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