Case Study Highlights

State Farm Using Brandstand To Create Unique, Interactive Display For Local Agents

State Farm Insurance, one of the nation's leading insurance and financial services firms, is utilizing Brandstand to give agents a unique and interactive event marketing solution.

WIth event marketing logistics provided by HardyHarris Media, State Farm agents are using Brandstand as a turnkey display at which they can interact with and educate prospective customers about State Farm's insurance and financial services.

"From a marketing standpoint, never did I think I could present my agency in such unique fashion, but we stood out among a sea of tents," explained Brian Horine, a South Carolina State Farm agent. " The fully wrapped professional display gave me the positive differentiation needed in order to distinguish myself as more than just a local vendor setting up shop for the day. We had full contact presence!"

State Farm and its local agents are able to to create and reinforce brand awareness with Brandstand's advanced multimedia system which features an ultra-bright, outdoor viewable and weatherproof 42" HDTV. "The entire outfit, including all of the TVs and auxiliary electronics were fully self-powered by the onboard battery, which lasted for the entire event of 10 hours," said Horine. "When it was time to go home, all I had to do was secure my customer leads and go home."

Brandstand’s quick setup provides flexibility and convenience for both agencies managing event marketing programs, as well as for event staff , who can arrive at a event and be interacting with crowds in just minutes. Working with local State Farm agents, HardyHarris Media, a South Carolina event marketing agency, specializes in planning and execiting interactive mobile marketing campaigns by working with ad agencies and in-house corporate marketing departments to provide staffing, logistics and expertise to implement results driven campaigns.

Horine said, "I’d highly recommend utilizing the Brandstand for any event, whether large or small, inside or outside, shall your goal be to attract attention, brand your company, and secure customer referrals."

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