Case Study Highlights

      

PGA TOUR and Anheuser Busch Select Brandstand For Michelob ULTRA Sponsorship Activation

The PGA TOUR and Anheuser Busch have deployed four Brandstand mobile marketing vehicles, enhancing the Michelob ULTRA sponsorship footprint at PGA TOUR tournaments for years to come. The Brandstands will be in use at PGA TOUR events each week, creating Michelob ULTRA brand awareness and selling opportunities to consumers.

Each equipped with three touchscreen kiosks, the Brandstands provide an interactive experience for PGA TOUR event attendees to learn more about the Michelob ULTRA brand. Using golfing trivia to enhance interaction, the touchscreen kiosks can capture valuable marketing data from consumers to be used in future campaigns.

The Brandstands are highway-towable vehicles equipped with multiple high-capacity coolers. The units offer local Anheuser Busch wholesalers and concessionaires the opportunity to sell Michelob ULTRA product at a wide range of locations on tournament golf courses.

The mobile marketing vehicles are wrapped in Brandstand's Rapid-Brand™ System, which is a replaceable panel system that makes initial configuration and re-branding effortless.

The Michelob ULTRA Brandstands are also equipped with a self-contained power solution, which provides hours of continuous power to all Brandstand accessories when access to shore power is not available. Brandstand’s quick setup and ease of use provide tremendous flexibility and convenience for event staff.

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